IATA’s Modern Airline Retailing initiative is taking hold across the aviation value chain. The decades old technologies, processes, and standards that were inhibiting a true customer experience are in the process of being replaced by a world of 100% offers and orders.
Just as they do when they shop for millions of consumer products online, prospective air travelers will have full transparency and visibility on airline products and services, regardless of whether they shop directly with the airline or via a travel agent or online travel seller.
Read the full article on Airlines. for more information on how IATA's new Program will bring significant benefits to the airlines, the Industry and the travelers.
