Do you see the big picture?
To succeed in today's competitive environment, airline managers in all functions must have a good understanding of the airline business in its totality. The Airline Management Integration: Air Mercury™ course provides a unique opportunity for managers to learn and practice a full range of airline management and planning skills, and to understand the inter-related variables involved.
You will gain a thorough understanding of the factors affecting airline success and profitability, and learn to think strategically about the business and how to turn key strategies into successful operating plans. You will also better understand the role of other departments and how to integrate and plan across departmental boundaries to achieve desired goals and planned results.
Throughout the course, the above mentioned topics are applied to the Air Mercury™ case study. Working in teams, participants make strategic, marketing, planning and operational decisions to effect a successful turnaround of the Airline. The computer simulation enables participants to quickly test and evaluate their decisions and to make multiple revisions. The model provides a full set of route profitability statements and full financial results for each computer run.
A presentation by each team to the Board of Directors of Air Mercury™, detailing their new Corporate Business Plan for the Airline, concludes the course.