Managing Distribution Channels and Costs
Identify and implement strategies that will reduce your costs and improve profitability.
How You Will Benefit
- Learn how to assess the cost and effectiveness of your current distribution strategies and programmes
- Develop channel management strategies that are more competitive and cost effective
- Gain a better understanding of new distribution tools and processes
- Design a distribution strategy to fit current and future competitive market scenarios
Designed for
- Marketing and sales network managers
- Distribution systems managers, supervisors and analysts
- Finance managers and analysts who want to learn how to analyse and manage distribution costs
Course Content
- Airline competitive position
- Distribution and its place within the marketing mix
- Managing distribution costs (reservations, ticketing, commissions, CRS, economics)
- Channel strategies (direct, indirect, intermediaries, agent)
- Developing corporate accounts and corporate relationships
- Emerging role of electronic distribution, its importance and impacts
- Implications on the airline sales organisation and relationships in the travel industry
- E-business concepts
Classroom Courses
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
|