Cargo Marketing


Expand your horizons with unbeatable marketing strategies.


How You Will Benefit

  • Find out the latest e-commerce opportunities for the cargo market
  • Acquire fundamental marketing tools and reap immediate results
  • Identify and implement a strategic marketing plan
  • Gain in-depth insight into the cargo market, including future trends and developments
  • Find out how to plan and develop your strategies with market research data
  • Establish key connections with other marketing professionals in the industry

Designed for

  • Cargo sales professionals
  • Marketing and sales managers
  • Regional or district sales managers with cargo responsibilities
  • Senior cargo agents and specialists
  • Airport managers wanting a cargo perspective for future business development
  • Cargo marketing consultants

Course Content

  • The air cargo product and factors influencing the development of air cargo
  • The marketing plan and pricing strategies
  • E-market opportunities
  • Quality control in conjunction with delivery and production systems
  • Trade patterns, commodity prices, exchange rates, trading policies, and restrictions on trade
  • How to position freight forwarders, airlines, courier companies and consolidators in a marketing and sales-driven environment
  • Legal aspects of air cargo carriage
  • Selective marketing: target groups
  • Advertising: the market map

Classroom Courses

October 13 - October 17, 2008
Beijing, ChinaClass No :
June 08 - June 12, 2009
SingaporeClass No : 15979
September 07 - September 11, 2009
Beijing, ChinaClass No : 15992
September 28 - October 02, 2009
Geneva, SwitzerlandClass No : 15994
November 16 - November 20, 2009
Delhi, IndiaClass No : 15996
Please note that if no sessions are listed above, then this course is currently not scheduled for delivery in our IATA classrooms.

All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. If you have a group of 15 or more individuals for this course, please contact us at training.ymq@iata.org and we will provide you with information about bringing this course to your offices at a time convenient for you and your staff.

  • Includes a pre-course study case.
Diplomas
This course is :
Customised Training
All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. More details