Diploma in Airline Marketing and Sales

Airlines all strive for the biggest market share, the highest awareness levels and the strongest growth in sales, but all this doesn't happen overnight. A dedicated team of professionals must understand the important issues and identify the greatest opportunities. A wide array of skills and competencies are needed to succeed and perform in positions with a high level of responsibilities. The IATA Diploma in Airline Marketing and Sales provides the platform to reach the highest possible objectives and to achieve the level of professionalism required to manage the various aspects of the business.  

Diploma Requirements

This Diploma will be awarded by IATA to those who successfully complete four of the following courses within a three-year period.

A candidate must achieve a passing mark of 70% on any assignment or exam. To achieve distinction, a candidate must obtain 90%.

The same elective course cannot be applied to more than 1 Diploma.

Required
Advanced Airline Marketing
Elective
Advanced Airline Sales Strategies
Airline Marketing
Alliances, Strategic Partnerships & Frequent Flyer Programmes
Managing Distribution Channels and Costs
Professional Selling Skills
Elective - Skills
Basic Passenger Fares and Ticketing
Cultural Awareness in the Aviation Industry
International Negotiation Skills / Techniques de négociation internationale
Passenger Proration
Scheduling and Airport Slot Coordination - Advanced Level
Scheduling and Airport Slot Coordination - Introductory Level
Elective - Management
Airline Commercial Challenges and Regulatory Issues
Airline Management Integration: Air Mercury™
Maximising the Benefits of Your Frequent-Flyer Programme
Network, Fleet and Schedule Planning
Revenue Management
Revenue Management for Practitioners